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you are here » About Us

Our Goals

OpinionGauge Ltd was founded in January 2006 with a single clear objective.

Our goal is to provide organisations with  best-of-breed survey and market research tools that empower our customers to gather the feedback and understanding vital to promote growth and improvement.

Having secured an initial round of private investment, OpinionGauge Ltd launched our first web-survey solution in November 2007. As the market for online survey tools has evolved, we've improved and re-shaped our products to meet the changing needs of the market. Our new free-to-use survey tools provide both a truly free way to improve your customer interaction and market research, and also offers new business generation opportunities in an economic environment where every route to market must be maximised to survive.

We're currently working to deliver a new range of cross-media survey tools, including SMS, paper-based, and telephone-followup surveys, all focussed on delivering value and return on investment to our customers.

Our Organisation

The company founders, Simon Pooler (Managing Director) and Alastair Young (Technical  Director) have between them nearly 30 years experience in the IT industry, and have been instrumental in the creation of a market-leading service backed by a team of dedicated professionals.

The appointment of Mike Wolfe (Director - Sales and Marketing) to the board in 2007 ensures our survey solutions are customer-focused and easy to use.

The result is a service you can rely on to provide the survey technology your organisation needs to grow.

Our Success

Our ground-breaking branded web-survey tools have been carefully designed to provide our customers with the ability to reach new audiences via a model of targetted advertising space within the surveys and emails sent using our free-to-use packages.

With a rapidly growing customer base of local, national, and international clients, OpinionGauge is able to offer a professional-looking effective service, and deliver real savings and improvements for our customers.


Registered Office:    Sycamore Cottage, Hollins Lane, Kingsley, Staffordshire. ST10 2EP. Company Registration No: 5664618

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